Ariel Acosta-Rubio’s story is of one Venezuelan entrepreneur’s drive to fill a demand.
As CEO, Acosta-Rubio has built Churromania from the ground up and achieved sustained growth, the company is poised for rapid expansion in the US of an already global business. He knew they had a winning business concept with great franchising potential. It would now be a matter of having targeted focus, attention to detail, and scalability. As such, they opened their first store in the United States in 2001 at the high-traffic, Miami-based Dolphin Mall to great success, quickly working the initial lumps out of the batter—such as the flour ratio that had to be perfected at the new location. In an effort to gain ground and establish a stronger US presence, the team fostered relationships with high-profile partners such as Walmart, Pepsi, ICEE, and Sysco.
Through these partnerships, Acosta-Rubio has been able to introduce their products to new markets and thereby increase brand awareness. In 2013, they opened six Florida locations in partnership with Walmart Supercenters: Pembroke Pines, Coral Springs, Plant City, Hialeah, Kissimmee and Tampa. (Note: Churromania has more than 120 franchises across 6 different countries, including Venezuela, the United States, the Dominican Republic and other Latin American nations.). Future plans include opening 200 new U.S. stores in the next five years. Business transformer Cesar Prato mentored them to grow and scale their business in the US.
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